National Research Corporation gives $1.5 million for UNL marketing and sales program

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ABOUT THIS PHOTO:  Students at the UNL College of Business Administration get sales and negotiating tips from Scott Friend (back) who is assistant professor of marketing and a faculty member with the Center for Sales Excellence.

Students who want to develop professional marketing and sales skills are the focus of a major gift from National Research Corporation.

National Research has given $1.5 million to support the University of Nebraska–Lincoln College of Business Administration and its Center for Sales Excellence.

The donation to the University of Nebraska Foundation creates the National Research Corporation Fund to provide priority academic support for the Center for Sales Excellence and establishes a Distinguished Chair in Marketing and Sales to provide permanent faculty support for the program.

“Through this generous gift we are creating a Center for Sales Excellence where any student at UNL, regardless of major, can develop distinctive competence in professional sales through a series of courses and program activities,” said Donde Plowman, James Jr. and Susan Stuart Endowed Dean of the College of Business Administration. “We will also be able to attract a world-class faculty member in marketing and sales through the endowed chair.”

The gift from National Research also provides support for the University of Nebraska’s Campaign for Nebraska: Unlimited Possibilities, a comprehensive fundraising initiative that concludes Dec. 31, and its priority to increase support for academic programs and faculty.

“We are thrilled to have this kind of partnership with National Research and look forward to the future we are building together,” Plowman said.

For more than 30 years, National Research Corporation has been at the forefront of patient-centered care. Today, the company’s focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents and other stakeholders. National Research is headquartered in Lincoln, Neb. For more information, visit

The University of Nebraska Foundation is an independent, nonprofit organization raising private gifts to support the University of Nebraska for more than 77 years. In 2013, donors provided the university with $236.7 million for scholarships, medical and other research, academic programs, faculty support and facilities. The foundation’s comprehensive fundraising campaign, the Campaign for Nebraska, has raised more than $1.5 billion for the university and concludes Dec. 31, 2014. For more information, visit

Media contacts:

Robb Crouch, University of Nebraska Foundation, 402-458-1142,

Sheri Irwin-Gish, College of Business Administration, 402-472-3382,

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