UNMC, Nebraska Medicine host For the Greater Good this week
The 24-hour giving day raises funds for scholarships, programs, research and patient care.
The 2026 For the Greater Good, a 24-hour giving day to support the University of Nebraska Medical Center and Nebraska Medicine, will be celebrated from noon Wednesday, April 22 to noon Thursday, April 23.
For the Greater Good raises funds to support scholarships, innovative programs, lifesaving research and compassionate care for patients and families. Donors have committed more than $140,000 for challenges and matching gifts to encourage others to give. Gifts may be made online at greatergoodgivingday.org.
“At UNMC and Nebraska Medicine, we aim to do things that are bigger than ourselves, with a shared purpose to improve the health and well-being of the communities we serve,” UNMC Interim Chancellor H. Dele Davies, MD, said. “For the Greater Good is a time to come together to make a real difference for our communities, Nebraska and the nation.”
Michael Ash, MD, chief executive officer of Nebraska Medicine, said: “For the Greater Good represents an opportunity for all of us to invest in lifesaving research, the education of future health care professionals and exceptional patient care. Gifts of all sizes will add up to make a meaningful difference.”
Supporters are encouraged to share on social media why they support UNMC and Nebraska Medicine, using the hashtag #GreaterGoodGivingDay. Donors who make gifts totaling $75 or more will receive a UNMC and Nebraska Medicine umbrella.
For the Greater Good is in its fourth year. This year’s goal is to receive 2,300 gifts. To encourage everyone to participate, the minimum gift amount is $5.
The Chancellor’s Push-Up Challenge will kick off For the Greater Good, a 24-hour giving day to support UNMC and Nebraska Medicine. In a friendly competition, UNMC Interim Chancellor H. Dele Davies, MD, will complete as many push-ups as he can, and challenge participants will then attempt to do more consecutive push-ups. The top three performers will earn a share of $5,000 in challenge funds — generously provided by Dr. Davies — to be directed to a UNMC or Nebraska Medicine giving day fund.
The event begins at noon Wednesday, April 22 in the Wigton Heritage Center Atrium on the UNMC campus.
About UNMC
As Nebraska’s only public academic health science center, the University of Nebraska Medical Center enrolls more than 4,800 students across six colleges, two institutes and a graduate studies program. A nationally recognized leader in research and innovation, UNMC’s mission is to create a healthier future for Nebraskans through premier education, research and clinical care, but its impact – rooted in a culture of collaboration, big ideas and public-private partnerships – goes far beyond, in areas that include infectious diseases, rural health, cancer research and treatments, global health security, intellectual and developmental disabilities, and simulation and experiential learning technologies.
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About the University of Nebraska Foundation
The University of Nebraska Foundation grows relationships and resources that enable the University of Nebraska to change lives and save lives. During the 2025 fiscal year, a record $416.6 million was committed to aid UNK, UNL, UNO, NCTA and UNMC and its clinical partner, Nebraska Medicine. In addition, a record 60,602 donors supported the University of Nebraska. Alumni engagement and fundraising are efficient, with the University of Nebraska receiving more than $7 in gifts for every $1 spent. Only in Nebraska: A Campaign for Our University’s Future is the current campaign with a goal to raise $3 billion from 150,000 unique benefactors to support the University of Nebraska. More information is at OnlyinNebraska.org.